HubSpot at Avo

HubSpot is Avo's CRM layer for tracking prospects, managing deal stages, and measuring conversion from cold outreach to closed project. Every lead generated by the outreach system flows into HubSpot as a contact record. Cold email sequences are tracked against these records so follow-up timing is based on actual engagement data rather than guesswork.

Deal stages in HubSpot map directly to the Avo sales process: cold contact, email reply, call booked, proposal sent, negotiation, and closed. Moving a deal between stages triggers automated tasks, like scheduling a follow-up reminder if a proposal sits unanswered past five business days.

Example workflow: syncing a cold email outreach system into HubSpot without manual data entry. 1. On lead import, call the HubSpot Contacts API to create or update a contact record. Use the email address as the deduplication key. Set custom properties for ICP score, source channel, and enrichment tier. 2. Create a Deal record linked to the Contact and set the deal stage to "Cold Contact." Set the deal owner to the assigned setter. 3. When an email open event fires from the outreach system's webhook, call the HubSpot Engagements API to log an EMAIL engagement against the contact. Set the outcome field to "OPENED." 4. When a reply comes in classified as "interested" by the reply classification agent, move the Deal to "Email Reply" via the Deals API and trigger a HubSpot workflow that creates a follow-up task for the setter. 5. When a call is booked via the calendar integration, move the Deal to "Call Booked" and write the call time as a custom contact property so it appears in the HubSpot timeline. 6. Pull Tier A leads (score above threshold) from HubSpot using the Contacts API filter endpoint, sorted by last_contact_date ascending, to build the day's outreach priority queue.

The lead scoring system uses HubSpot's contact properties to store scores computed by the internal enrichment pipeline. V1 scoring is a six-factor static model applied at the time the lead is imported. V2 adds behavioral signals: email opens, link clicks, and site visits tracked through the HubSpot tracking pixel on the Avo site. Tier A leads (score above threshold) get prioritized in the outreach queue.

Cold email sequences built in the Alien outreach system write engagement events back to HubSpot via the CRM API. This keeps the CRM accurate without manual data entry.