The Challenge
After a major hailstorm hit the Atlanta metro area, Peak Roofing was flooded with hundreds of leads in a matter of days. Travis had four guys in the field and one person answering phones. They physically could not keep up with the volume.
Storm damage leads are the most time-sensitive in roofing. Homeowners file insurance claims fast, and the first roofer to respond usually gets the job. Travis watched competitors scoop up leads his company should have owned simply because his team couldn't answer fast enough.
How Avo Helped
Avo became Peak Roofing's storm response system. It captured every inbound lead, qualified them by location and damage type, prioritized insurance-ready homeowners, and booked inspections automatically. For the massive lead volume, Avo stacked the inspection calendar efficiently and sent homeowners prep instructions before the visit. Travis's team just showed up and closed.
Before & After Avo
Leads Captured (Storm)
~80
Response Time
2+ hours
Conversion Rate
12%
Revenue (Storm Period)
$45K
Leads Captured (Storm)
500+
Response Time
< 15 sec
Conversion Rate
23%
Revenue (Storm Period)
$180K
Key Results
500+
Leads Captured
Storm damage leads captured and qualified in 90 days
23%
Conversion Rate
Lead-to-signed-contract conversion rate
$180K
New Contracts
Total value of new contracts from storm leads
< 15 sec
Response Time
First response to every storm damage inquiry
“That storm was the best thing that ever happened to my business, but only because Avo was there to catch every lead. Without it, we would have missed hundreds of them.”
Travis Morgan
Owner, Peak Roofing Co
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