The Challenge
Elite Electric was losing estimates to faster competitors. Homeowners requesting electrical work would submit forms or call, but Derek's small team couldn't respond for hours. By the time they followed up, the homeowner had already booked with someone else.
Their lead response rate sat at just 40%. More than half of every lead they generated through ads and referrals went cold before anyone could pick up the phone. Derek was spending $3K/month on Google Ads and watching most of that investment walk out the door.
How Avo Helped
Avo responds to every lead within seconds, whether it comes in via phone, text, or web form. It asks qualifying questions, provides estimates for common jobs, and books the appointment. For complex jobs requiring a site visit, Avo schedules the estimate and sends the homeowner a confirmation with the tech's details. Derek's ad spend now actually converts.
Before & After Avo
Lead Response Rate
40%
Avg Follow-Up Time
3.5 hours
Ad Spend ROI
1.2x
Monthly Bookings
28
Lead Response Rate
92%
Avg Follow-Up Time
12 seconds
Ad Spend ROI
3.8x
Monthly Bookings
51
Key Results
92%
Lead Response Rate
Up from 40% before Avo was deployed
$8K/mo
Recovered Revenue
Revenue from leads that previously went cold
3.8x
Ad ROI
Return on Google Ads spend after Avo
62%
Estimate Close Rate
Close rate on estimates booked through Avo
“We were spending thousands on ads and losing the leads before we could call them back. Now Avo grabs them instantly. Our close rate went through the roof.”
Derek Coleman
Owner, Elite Electric
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